SMASHED COMPASS PRODUCTIONS (SCP) was founded by PR, Marketing and Communications expert, Mr Bradley Rae, who has been actively involved in humanitarian causes and bettering the lives of others around the world for over a decade. Under his directorship, SCP, through commissioned and volunteer consultancy work, specializes in (i) the documentation of social and economic programs in developing countries, as well as relief efforts and field operations during humanitarian crises; (ii) the development of high impact marketing strategies and campaigns that are supported by print (from magazines to billboards) Radio, T.V and Social Media and (iii) effective capacity building and networking, with a proven track record at the community grassroots level, in the Corporate Board Room and at the highest levels of Government. The portfolio of work shown here (scroll down) includes video productions, photo galleries, articles / stories from the field, and social media platforms that were created to educate NGO personnel, through practical demonstration, the potentiality of social media, its reach with little or no budget, and overall content management.
ECOTOURISM - CHANGING LIVES - SOLOMON ISLANDS (1.30)
The success of this project was due to the close collaboration with Executive Management and the Board. As with all assignments, extensive time was allotted for capacity building in all facets of marketing and public relations.
The unity of company with country, each dependent on the other, growing together as one, was the essence of the PR campaign created.
ECOTOURISM & POVERTY REDUCTION PROJECT, VIETNAM (6:26)
HAITI EARTHQUAKE - GROUND ZERO (12.12)
300 000 people died in this Earthquake, which lasted 45 serconds, and measured 7.0 on Richter scale.
FUNDRAISING PROJECT (4:03)
Part of a fundraising endeavor to support the humanitarian work that Smashed Compass Productions is committed to. FINE ART PHOTOGRAPHS are by SCP Director, Bradley Rae. Locations include Kenya, Tanzania, Kenya, Papua New Guinea, New York, Las Vegas. To view photo galleries and to order prints, go to
NAIROBI SLUMS AND GOD'S SOLDIERS (8:56)
is a short story about the poverty, diseases and widespread violence in a Nairobi slum, and the wonder of orphans who thrive in its midst under the guidance and protection of a small Catholic Mission. SPC's role, done a volunteer basis, was to venture deep into the heart of the slums to document the reality of the children's lives and the mission's work + Article/ Photos / Links
MAN FROM SUDAN - WAR DOCUMENTARY
TRANSMOGRIFY - PRISONERS OF EVIL (2:05)
Transmogrify : Def : to change the appearance or nature of; particularly badly, or grotesquely: to transform. Viewer discretion is advised. The challenge - When bad publicity near completely eradicated support for this cause around the globe, SCP was faced with the job of promoting something that, at first instance, could not be referenced. The creative solution was to produce this trailer that is designed to captivate, shock, inform and incite interest through an allegorical representation of the facts.
See FULL VIDEO + Article / Photos / Links that reveal the cause, and details of SCP's journey through a country devastated by war. Our mission was to conduct a field study of NGO operations; as well as conduct interviews with the victims, whose own words and experiences are featured in the trailer and documentary.
RED CROSS/ AUSAID - Uganda (3:43)
Through the Avid Program, Australian professionals are placed on long term assignments in developing countries for the purpose of capacity building and training. SPC's role was to research and document the operations of local affiliate organizations, conduct interviews and provide PR material to help promote the program run jointly by Red Cross & AusAID + Article / Photos / Links
GIANTS AND BEASTS (01:15)
This clip dramatically depicts the reality of a world without wisdom. Viewer discretion is advised.
SUICIDAL ROSE (6:03)
This work takes on the conceptual challenge of breaking convention radically, yet responsibly. Created and produced as a short stylized original music video by SCP, this promotional piece is part of a social media campaign on suicide prevention, depression and domestic violence. Targeting young adults, its message is clear and simple. For further information and support go to Beyond Blue website. Original music for the video was written and performed by SCP's founder, Bradley Rae
|Haiti - A Layer Cake of Disaster - article / photo |
Faced with 300 000 dead, 300 000 injured and 1 million people left homeless, NGOs and the UN scrambled to managed an unprecedented situation as the hurricane season loomed on the horizon, promising more devastation
Queensland Floods, Australia
This is how one of the worst natural disasters in Australian history played out. Armageddon was the term used by survivors. + Article / Photos
Evil - Child Soldiers in Uganda|
A journey into the war ravaged north of Uganda to interview child soldiers who escaped from Kony's Lord Resistance Army. These child soldiers, after years of extreme violence and abuse, return to their families and communities; only to be feared and despised for the atrocities they were forced to commit. + Article / Photos
Medicins Sans Frontiers in Papua New Guinea
Assignments included covering MSF operations in Lae during the cholera epidemic, and documenting MSF's medical and counseling center that deals with victims of domestic violence. + Article / Photos / Link
|Papua New Guinea|
Projects include World Bank initiatives, Government programs and NGO field operations; as well as filming villages and communities in remote highland regions accessible only by chopper. + Article / Photos / Links
Red Cross / AUS AID - Uganda
The Avid Program places Australian professionals on long term assignments in developing countries for capacity building / training of local NGO personnel. + Video / Article / Photos
When the US nosedived into a recession, major budget cuts for public services occurred. As police force numbers decreased, crime dramatically increased in one of the poorest neighborhoods in the USA. + Article / Photo
Short adventure travel story
SCP's Director, Bradley Rae, hitched a ride on a dredge boat to check out the humpback whales migrating along the Queensland coast. Within hours of leaving shore, all hell broke loose on the high seas. + Photos